Wool week!

We love wool!

Thousands of years ago it is believed that Persian nomads used wool to create rugs. It’s safe to say that since then wool rugs have always been in fashion and can be found in the best dressed homes around the world.

FrithRugs offers 100% wool rugs across its modern, traditional and neutral collections. Whatever your personal style you won’t go wrong when choosing this diverse, natural material which is perfect for every room in the house.

Latest News

What colour rugs do our customers prefer?

While trends change, neutral and natural tones continue to lead the way. Whether you prefer timeless cream, earthy terracotta, soft green or a richer statement shade, the right rug colour can completely change the feel of a room.

Our best-selling Afghan rug ranges are finally arriving again.

Check out our best selling ranges Bokhara, Afghan vegetable dye and Nomad rugs.

Warm Up Your Home This Autumn

Discover our collection of Greek Flokati rugs, natural wool rugs, sheepskins, reindeer skins and deep-pile shaggy rugs – perfect for creating a cosy and comfortable home throughout the colder months.

The Biggest Rug Trends Taking Over UK Homes in 2026

With thousands of rugs in different colours, sizes, shapes and styles, Frith Rugs can help you find the perfect piece for your space. Explore our collections online or visit one of our showrooms to experience the colours, textures and craftsmanship in person. Free UK mainland delivery is available on online orders.

9 Bedroom Rug Ideas for Cosy Vibes

Throughout your life, you’ll spend an average of 277,760 hours sleeping[1], which equals a large percentage of your time being spent in the bedroom.

Mid-Century Modern Rugs

Welcome to our comprehensive guide on how to transform your lounge into a captivating mid-century modern haven with the perfect choice of rugs.

How to Clean and Maintain a Shaggy Rug

Rugs can get filthy and tired over time, especially if they are placed in high-traffic spots around your home. Shaggy rugs in particular are very susceptible to trapping dust and dirt due to the nature of their fluffy, shaggy weave.

Traditional Interior Design Tips for Classy Homes

Sometimes, the classics are the best, and nothing proves this more than traditional interior design.

Picking the Perfect Fireside Rug

A fireplace is an enviable feature for any home to have, and no fireplace would be complete without a stylish fireside rug (also known as a hearth rug).