This policy explains what information we collect, why we need it, how we use it and your rights over your information.

1. Who We Are

   G H Frith (Bodelwyddan) Ltd, Kaydon House, Kinmel Park, Bodelwyddan, LL18 5TY. Company registered in England & Wales: 6911352. Telephone: 01745 584404. Email: sales@frithrugs.co.uk.

2. Information We Collect

   • Name
   • Billing and delivery address
   • Email address
   • Telephone number
   • Order and purchase history
   • Delivery and collection information
   • Enquiries and correspondence
   • Account information
   • Marketing preferences
   • Website usage and technical information such as device, browser and IP address where collected

3. How We Use Your Information

   • Process and fulfil orders
   • Arrange delivery or collection
   • Process returns and refunds
   • Contact you about orders
   • Respond to enquiries
   • Provide customer service
   • Maintain records
   • Manage accounts
   • Prevent fraud
   • Improve our website and services
   • Meet legal/accounting obligations
   • Send marketing where permitted

4. Lawful Bases

   Depending on the circumstances, we process information because it is necessary to fulfil a contract, meet a legal obligation, pursue a legitimate business interest that does not override your rights, or because you have given consent.

5. Our Website – WooCommerce

   Our online store is powered by WooCommerce, which helps us manage customer details, billing and delivery addresses, orders, accounts, returns, refunds and delivery information.

6. Payments

   Card payments are processed securely by Worldpay. Where offered, customers may also choose PayPal or Klarna. FrithRugs does not store full payment card details within WooCommerce.

7. Who We Share Information With

   We do not sell your personal information. Information may be shared where necessary with WooCommerce/website providers, Worldpay, PayPal, Klarna, couriers, IT providers, professional advisers and authorities where required.

8. Analytics & Advertising

   We use Google Analytics, Google Ads and Meta/Facebook Pixel. Where consent is required, optional analytics and advertising technologies will only be used in accordance with the choices made through our cookie consent system.

9. Email Marketing, Live Chat & Reviews

   We use email marketing, live chat and customer review services. Information may be processed by these providers where necessary to provide the relevant service. Marketing emails can be unsubscribed from at any time.

10. Cookies

    Our website uses essential and optional cookies and similar technologies. Optional analytics and advertising technologies can be managed through Cookie Settings.

11. Retention

    We keep personal information only as long as reasonably necessary for orders, customer service, business records, legal/accounting obligations, disputes, fraud prevention or legal claims.

12. Your Rights

    • Ask what information we hold
    • Request a copy
    • Correct inaccurate information
    • Request deletion in certain circumstances
    • Request restriction
    • Object to certain uses
    • Request transfer of certain information
    • Withdraw consent where applicable

13. Keeping Information Safe

    We take appropriate organisational and technical measures to protect personal information against loss, misuse, unauthorised access or disclosure.

14. Complaints

    If you have a concern, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO).

15. Changes

    The latest version will always be published on our website.

Last updated: August 2026.